The Core Lab
Getting to the core of the story
As the new health authority in Nova Scotia was formed, they were desperately looking for some way to inspire confidence in the public that progress was underway, and to begin building a brand of world class healthcare.
…directing some traditionally very reserved people in a style that helped reveal their passion
I heard about the construction of the world class robotic laboratory that was being built while eavesdropping on a shuttle bus. Once I spoke to the stakeholders, it was revealed that the core lab had been a labour of love for many people for a long time. By directing some traditionally very reserved people in a style that helped reveal their passion made it all come together to be one of the first brand pieces presented by the organization.
Skills used:
- Producer
- Director
- Videographer
- Video Editing