As the new health authority in Nova Scotia was formed, they were desperately looking for some way to inspire confidence in the public that progress was underway, and to begin building a brand of world class healthcare.
…directing some traditionally very reserved people in a style that helped reveal their passion
I heard about the construction of the world class robotic laboratory that was being built while eavesdropping on a shuttle bus. Once I spoke to the stakeholders, it was revealed that the core lab had been a labour of love for many people for a long time. By directing some traditionally very reserved people in a style that helped reveal their passion made it all come together to be one of the first brand pieces presented by the organization.