Pride Health @ Halifax Pride
Great wallpaper can really tie things together
In my experience, the key to compelling online video content is having at least one of these key ingredients:
-A strong visual
-A passionate or interesting personality
-A compelling story
“…spread the word about their services to a large new (and younger) population of their target audience for free.”
If you don’t have one of those ingredients, you’re using the wrong communications medium. When Pride Health wanted to make a video to explain their health services to Nova Scotians, the pride parade was a perfect opportunity to manufacture strong visuals and give them a great (and social media friendly) delivery mechanism for their message.
The added benefit is that it was turned around in 12 hours. The next morning it was travelling around local social media while the event was still fresh in everyone’s mind. Due to the wide variety of people included and the quality of the video it enjoyed strong virality and helped build their brand while spreading the word about their services to a large new (and younger) population of their target audience for free.
Skills used:
- Producer
- Director
- Video Editing
- Videography