In healthcare, there is often a disconnect between the terminology used internally and what audiences can understand.
Following a scathing report from the Auditor General saying that the Nova Scotia Health Authority needed to provide the public with more clarity about what “Primary Care” is and specifically what “Collaborative Family Practices” are, they came to me for a solution.
a disconnect between the terminology used internally and what audiences can understand.
An explainer video seemed the natural choice with an eye to providing clarity for a general audience for those two concepts. It is designed for social media distribution.
This video was turned around in 72 hours from the time of the request with no outsourcing.