CBC Sports Brand identity
Every night is amateur night
Half way through the Rio Olympics, the executives in sports realized they were wasting the potential to use non-commercial airtime to run brand promos. The problem is they didn’t have one.
After the departure of Hockey Night in Canada, CBC found itself with no major professional sports on the schedule. They wanted to shift their brand younger and fresher than they had in the past.
This promo spot was written and produced same day and run (ad nauseum) throughout the 2016 Rio Olympics broadcasts.
“They wanted to shift their brand younger, and fresher than they had in the past.”
Skills used:
- Producer
- Writer
- Video Editing